Found in Google. Cited in AI answers.
Silver Leaf Agency provides SEO and AI search visibility for United States businesses that sell by phone, form and appointment — technical, local and content SEO, Google Business Profile management, and the answer engine optimization (AEO) work that earns citations in ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
Updated
In short
- SEO, AEO and GEO are one job: the page that ranks is the page an assistant can quote.
- Six steps — crawlable, one entity, answer-shaped pages, matching structured data, off-site corroboration, weekly measurement — with the technical checks run daily.
- Reported in rankings, citations by assistant, and the calls and forms they produced. No one can guarantee an AI answer; we show whether the work earned one.
Set up to be found and quoted, then checked every day.
Technical, local and content SEO, your Google Business Profile, and the work that gets you named when a buyer asks an assistant instead of a search box.
- Technical SEO: crawlability, indexing, Core Web Vitals, structured data
- Local SEO and Google Business Profile management, including suspensions
- Content that answers real customer questions, drafted in your voice, reviewed before publish
- Answer engine optimization: answer-shaped pages, definitions, tables and FAQ markup
- Entity management: one name, description, phone and address across the web, with sameAs links
- Crawler policy that welcomes the answer engines, and an llms.txt at your site root
- Citation tracking across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews
- Reviews and reputation monitoring
- Rankings, traffic, Profile and citation checks every day
- A written note in the portal for every change we make
| What we run | Measured in | Review |
|---|---|---|
| Technical SEO and site health | Crawl errors, index coverage and Core Web Vitals | Checked daily |
| Local SEO and Business Profile | Map pack position, profile actions and suspensions | Checked daily |
| Content and on-page | Ranking keywords, qualified visits and leads | Reviewed weekly |
| AI answer visibility | Citations by assistant and prompt | Reviewed weekly |
| Structured data and entity | Valid schema and consistent listings | Checked daily |
| Reviews and reputation | New reviews, rating change and replies | Checked daily |
How Silver Leaf Agency gets a business found in Google and cited in AI answers.
Answer engines do not invent sources. They quote pages that are crawlable, unambiguous about who is speaking, written so a paragraph stands on its own, and confirmed by other places on the web. That is a checklist, and it is checked every day.
- SEO — search engine optimization #
- Earning rankings in Google and Bing results: technical health, local presence, content and links.
- AEO — answer engine optimization #
- Earning citations inside AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews.
- GEO — generative engine optimization #
- Another name for AEO. Same work, same measurement; we use the terms interchangeably.
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Crawlable and fast
Nothing blocks Googlebot, Bingbot or the answer-engine crawlers. Index coverage and Core Web Vitals are on the daily check. Bing matters here: it powers Copilot and is one of the sources behind ChatGPT search.
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One entity, everywhere
The same name, description, phone and address on your site, Google Business Profile, LinkedIn and the directories engines check against — tied together with Organization schema and sameAs links.
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Answer-shaped pages
Every page opens with a paragraph that can be quoted on its own. Headings are the questions buyers ask. Definitions live in a glossary; comparisons live in real tables.
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Structured data that matches the page
Organization, Service, FAQ, breadcrumbs and defined terms — and nothing marked up that a visitor cannot see. Validated on every publish.
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Corroboration off the site
Business Profile, reviews, directories and press. Assistants trust a claim more when a second source repeats it, so we make sure one does.
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Measured every week
A fixed panel of buyer questions run across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews. Cited or not, which page, what changed — beside the calls and forms it produced.
How we measure whether you are cited in AI answers.
There is no Search Console for ChatGPT. So we build the measurement: a fixed panel of the questions your buyers ask, run on a schedule across every major assistant, plus a separate channel in your analytics for the visits those assistants send — traced to calls and forms like any other channel.
| Measure | What it tells you | Source | Review |
|---|---|---|---|
| Prompt panel citations | Whether you are named in answers to the questions your buyers actually ask, and how that changes week to week. | 20–40 fixed prompts across five assistants | Weekly |
| Cited page | Which URL earned the citation, so we know what to write more of. | Same panel | Weekly |
| AI referral sessions | Visits arriving from chatgpt.com, perplexity.ai, copilot.microsoft.com, gemini.google.com and claude.ai, as their own channel. | GA4 channel group | Daily |
| Leads from AI referrals | Calls and forms traced to those sessions — the number that matters. | Call and form tracking | Daily |
| Google rankings and AI Overviews | Position for target queries and whether an AI Overview appears — and cites you — above them. | Search Console and rank tracking | Daily |
| Business Profile actions | Calls, direction requests and website clicks from the profile itself. | Google Business Profile | Daily |
We practice this on silverleafagency.com. Check it.
Every page on this site opens with a paragraph an assistant can quote on its own, carries structured data that matches what you can see, defines every term it uses, and welcomes the answer-engine crawlers by name. We publish no client results yet, because we have no clients yet — so judge the method on the site in front of you.
- Structured data on this page — Organization, Service, FAQ, defined terms, breadcrumbs Validate it
- Google's own test of the markup on this URL Test it
- Our crawler policy and llms.txt — the answer engines are allowed by name Read llms.txt
- Every term on our reports, defined How we measure
Rankings, citations and Profile changes — dated, with what was done.
In the portal: rankings, Business Profile changes and AI citations by assistant, and every recommendation made and acted on. Built by Silver Leaf, and included with the service.
- Rankings and AI citations by query and assistant, week over week
- Every Business Profile edit, suspension and review, and what was done
- Pages published and changed, with the question each one answers
Who this is for.
A good fit
Businesses with a service area and a reputation to protect, whose buyers search — or ask — before they call. Home services, manufacturers, professional firms, Culligan dealers, and anyone who has watched an assistant recommend a competitor.
Probably not
Anyone who wants a guaranteed ranking or a guaranteed citation. Anyone who wants results in weeks. Online stores.
Search and AI visibility by industry: same method, different questions.
The mechanics do not change: intent, budget, tracking, review. What changes is what a job is worth, how long the decision takes and how many leads you can handle — which is why onboarding starts with your numbers.
SEO and AI search questions, answered before the first call.
We do not publish prices, because no two strategies are the same. A single-location dealer and a multi-state manufacturer need different work. Tell us about your business and we will send a written recommendation and a quote, free and with no obligation — including telling you if we are not the right fit. See how pricing works.
Answer engine optimization is the work of getting a business named and cited when someone asks an AI assistant — ChatGPT, Gemini, Perplexity, Copilot or Google AI Overviews — a question the business can answer. It rests on the same foundations as SEO: a crawlable site, a clear entity, answer-shaped pages, structured data, and corroboration from sources the engines trust.
SEO earns rankings in search results. AEO (answer engine optimization) and GEO (generative engine optimization) are two names for earning citations inside AI-generated answers. In practice they are one job: the same page that ranks well is the page an assistant can quote, so Silver Leaf Agency does them together and reports them together.
Months, not weeks. Technical work and Business Profile changes show movement in weeks; content and citations compound over months. We show progress in the portal from the first week so you can judge it rather than take it on faith.
No, and neither can anyone else. We can show the work, the movement in rankings and citations, and what it produced in calls, forms and booked appointments.
A fixed panel of the questions your buyers ask is run every week across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews. We log whether you were named, which page was cited and what changed. In GA4 we separate visits arriving from those assistants and trace them to calls and forms.
Tools we built draft it in your voice, a person on your account edits it, and you approve it before it publishes. Every page is written to answer a real customer question in the first paragraph.
Yes. Hours, services, photos, questions and reviews, with edits and suspensions on the daily check list. The profile is the strongest single source answer engines use to confirm a local business is real.
The daily check catches the change, a marketer looks the same day, and you see both the change and what was done in the portal.
Yes. The content is on your site in your voice, and Search Console, Business Profile and analytics are all in your name. You keep everything if we part ways.
Tell us about your business. We'll tell you what we'd do.
Or call (717) 220-3332. A written recommendation and a quote, free and with no obligation — including telling you if we're not the right fit.
Or call (717) 220-3332. Free and with no obligation.