Call (717) 220-3332 Request a strategy
(717) 220-3332 Request a strategy

If the phone doesn't ring, nothing else matters.

Silver Leaf Agency offers marketing to home services companies across the United States — HVAC, plumbing, electrical, roofing, remodeling, pest control and landscaping. Campaigns are built around booked-job economics and seasonality, and reported in calls, booked appointments and cost per booked job.

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Updated

Illustration: a heating and cooling company's calls rise in winter and summer and fall in spring and autumn, and ad spend rises and falls with them instead of staying flat.Demand, and spend that follows itJFMAMJJASONDCallsAd spend
Illustration, not client data.

In short

  • Built for phone-first, seasonal businesses that sell booked jobs inside a service area.
  • Every service is available; paid search and Local Services Ads are usually where we start.
  • Measured in booked jobs and cost per booked job, by trade and by season.

What decides where the money goes.

You run an HVAC, plumbing, electrical, roofing, remodeling, pest control or landscaping company. You sell booked jobs inside a service area, and your year has a shape. Here is how Silver Leaf works for a business like yours.

Seasonal

Peaks and shoulder months. Spend should follow the calendar, not sit at the same daily budget in February and July.

Phone-first

Most jobs start as a call, many after hours. Every call counts, and a form is a slower call.

Booked-job economics

A tune-up and a replacement are not the same lead. We ask what each is worth before we bid on a click.

Get found, get the call, prove where it came from.

Ranked for a business like yours. Every service is available; this is the order we would work in.

  1. Paid advertising Google Ads search and Local Services Ads. Budget follows the season and the week; pacing is checked every day.
  2. SEO & Business Profile The map pack, reviews and service-area pages. Where the after-hours call comes from.
  3. Analytics & call tracking Every call recorded, qualified and traced to its source, so cost per booked job is a real number.
  4. Websites Fast on a phone. Click-to-call above the fold. Forms that get answered.

Content, automation and traditional media where they fit: a mailer to the neighborhood you just installed in, for example, with a tracked number.

Eight checks, every morning.

Software we built runs these checks every morning. A marketer on your account acts on what they find the same day.

  • Call volume by hour against the same day last week
  • After-hours call volume
  • Spend pacing against the season, not the month
  • Local Services Ads budget, lead disputes and ranking
  • Business Profile edits, reviews and questions
  • Ad approvals and conversion tracking
  • Rankings for your service-area pages
  • Form submissions, tested

Everything we do is open to home services.

Nothing is withheld by industry. The order above is where we would start, not a limit on what you can buy.

Marketing for home services: questions answered before the first call.

We do not publish prices, because no two strategies are the same. A roofing company in one market and an HVAC company in another need different work. Tell us about your business and we will send a written recommendation and a quote, free and with no obligation — including telling you if we are not the right fit.

We will tell you before we start, in writing.

Yes. Budget, lead disputes and ranking are on the daily check list, next to your search campaigns.

What a job is worth, your close rate, how many jobs you can take in a week, and your busy months. Then account access.

Spend follows the calendar, not a flat monthly budget. We plan the shoulder months around maintenance plans and the services that still sell when the phone is quiet.

They are tracked and reported like any other lead, so you can see what after-hours demand is worth before deciding whether to answer it. Who answers is yours; proving it exists is ours.

Both. Direct mail, radio and truck wraps get tracked numbers, QR codes or promo codes, and their results land in the same portal as Google Ads.

Everything we do is available. We usually start with paid advertising and your Google Business Profile, because they produce calls fastest, then add tracking, website work and content as the numbers justify it.

Tell us about your business. We'll tell you what we'd do.

Request a strategy

Or call (717) 220-3332. A written recommendation and a quote, free and with no obligation — including telling you if we're not the right fit.

Or call (717) 220-3332. Free and with no obligation.