Paid advertising that reports in booked jobs.
Silver Leaf Agency offers paid advertising management for United States businesses that sell by phone, form and appointment — Google Ads, Microsoft Ads, Local Services Ads, paid social and retargeting. Campaigns are checked daily and reported in qualified leads, booked appointments and cost per booked job.
Updated
In short
- You own the ad accounts and the data; we work inside them.
- Software we built checks every campaign daily; a marketer acts on every recommendation the same day.
- Reported in qualified leads, booked appointments and cost per booked job — never clicks.
Set up to grow revenue, then checked every day.
Google Ads — search, Performance Max, local — plus Microsoft Ads, paid social and retargeting. Daily monitoring, search-term hygiene, budget pacing, and conversion tracking checked every day.
- Google Ads: search, Performance Max, Local Services Ads
- Microsoft Ads
- Paid social and retargeting
- Conversion tracking set up, tested, and checked daily
- Budget pacing against the month and the season
- Search-term hygiene and negative keyword lists
- Ad copy drafted by our tools, reviewed by a person before it runs
- Landing pages matched to the ad, with call and form tracking
- Reporting in leads, calls and booked jobs, not clicks
- A written note in the portal for every change we make
| What we run | Measured in | Review |
|---|---|---|
| Google Ads — search and Performance Max | Qualified leads and cost per booked job | Checked daily |
| Local Services Ads | Booked appointments and disputed leads | Checked daily |
| Microsoft Ads | Qualified leads and cost per booked job | Checked daily |
| Paid social and retargeting | Qualified leads and assisted revenue | Checked weekly |
| Conversion tracking and call tracking | Tags firing and calls matched to clicks | Checked daily |
| Search terms and negatives | Wasted spend removed | Reviewed weekly |
Cost per booked job, by campaign, by day.
In the portal: spend, leads and cost per booked job by campaign, and every recommendation made and acted on. Built by Silver Leaf, and included with the service.
- Spend and leads by campaign, with cost per call, per form and per booked job
- Every recommendation the daily check made, and the action, dated
- Search terms added and excluded, with the reason
Who this is for.
A good fit
Businesses that sell through calls, forms and appointments and want to know what a lead costs. Home services, manufacturers, professional firms, Culligan dealers — and any owner who wants more than a monthly report.
Probably not
Online stores. Anyone who wants clicks reported as results. Anyone who can't tell us what a job is worth.
Paid advertising by industry: same service, different numbers.
The mechanics do not change: intent, budget, tracking, review. What changes is what a job is worth, how long the decision takes and how many leads you can handle — which is why onboarding starts with your numbers.
Paid advertising questions, answered before the first call.
We do not publish prices, because no two strategies are the same. What you sell, who buys it, how long they take to decide and what you have already tried all change the work. Tell us about your business and we will send a written recommendation and a quote, free and with no obligation — including telling you if we are not the right fit.
Yours. You own the account and its history, and you keep both if we part ways. We work inside it.
You do. Every account is in your name, and access is yours to grant or revoke. Nothing is held hostage.
Software we built checks it every day. A marketer reviews every recommendation the day it is made, and reviews the whole account on a set schedule beyond that.
Calls and forms appear the same day, with the source attached.
Yes, when the numbers say so. If you cannot take more jobs this month, more leads are wasted money, and we will say that in writing.
We will tell you before we start, in writing.
Tell us about your business. We'll tell you what we'd do.
Or call (717) 220-3332. A written recommendation and a quote, free and with no obligation — including telling you if we're not the right fit.
Or call (717) 220-3332. Free and with no obligation.